Money Left on the Table
Very often buyers and sellers conduct trades
without the benefit of transparent and easily discovered prices
that equate demand with supply.
The absence of so-called "market clearing" prices means that market participants are "leaving money on the table." This is particularly the case in markets where the goods that are traded are multi-dimensional (i.e., non-commodities).
Creating Win-Win Solutions
We specialize in the design and operation of markets that are "win/win" for buyers and sellers. In such a market, buyers obtain "better buys" and sellers obtain better prices, simultaneously.
The increased profits (e.g., higher ROI for buyers, higher
prices for sellers) enjoyed by each side of the market can
be substantial (e.g., 50 percent or more).